Portfolio

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Work That Connects People to Purpose

From digital experience to live experience. The foundation: designing how people experience the web — wireframes, usability testing, and site strategy for Nokia, Verizon, JCPenney, and the Texas Department of Criminal Justice. The next decade applied that same user-centered thinking to live experiences: 50+ enterprise events, leadership programs, and communications for PepsiCo Foods North America. Browse the work below.

Event Production & Experiences

AV Room at the Orchid Giving Circle Power Leadership Forum at Frito-Lay headquarter in Plano Texas.

Event wayfinding map designed for attendee navigation the PepsiCo campus event in Plano Texas.

Panelists on stage at the Orchid Giving Circle Power Leadership Forum at Frito-Lay headquarters in Plano Texas.

Conference room staged with seating, staging, and AV ahead of an enterprise event in Plano Texas.

Vendor at Frito Lay campus selling books beside Chester Cheetah, the Frito-Lay mascot, at the ERG Summit vendor fair.

EQUAL ERG Summit attendees in rainbow-colored shirts posing together on a stairway.

Linda Michael wearing a production headset while directing show flow at a PepsiCo ERG AOP event.

Parking and arrival map created to guide guests at a large-scale corporate event.

50+ enterprise events over 11 years that includes ERG Summits, hybrid broadcasts, philanthropic forums, and immersive activations for audiences of 120 to 6,000. Produced end-to-end: vendor contracts, AV and staging, catering, credentialing, signage and wayfinding, greenroom and talent handling, and on-site show flow.

Programs & Training

Multi-year leadership and inclusion programs delivered at enterprise scale — from cohort experiences for 60 participants to training initiatives reaching 8,000+ managers. I handle the machinery that makes programs run: scheduling, facilitator alignment, communications, materials, and measurement.

The 7 Cohorts for the Leadershift inclusion training workshops for PepsiCo associates.

Leadership Investment for Tomorrow (LIFT) leadership program participants at a sponsorship cohort session.

Photo Booth. Associates gathered at The PepsiCo Way celebration event.

Virtual ERG open house session screen with date, time, and breakout room codes.

Communications & Design

Newsletters, email systems, signage, and branded touchpoints that keep large organizations informed and engaged. Strategy through design through distribution with results measured in opens, membership growth, and participation.

Mock-up of the 24-foot selfie wall installation designed for The PepsiCo Way 5-year anniversary.

Trifold marketing brochure designed for DeviceSpace career network.

Banner advertisement series created for DeviceSpace tradeshow locations.

UX & Digital Product Design

A decade of user experience work for global brands — research, wireframes, task flows, content strategy, and usability testing that shaped how millions of customers navigated the early web. From interactive product finders at Nokia to usability studies for Verizon, this foundation in user-centered design still drives how I build events and communications today.

Nokia for Business mobile website design showing site navigation and product pages.

Nokia landing page design from the My Next Nokia interactive phone finder project.

Design instruction panel showing layout specifications for The PepsiCo Way wall installation.

Timeline design panel for the 24-foot selfie wall at The PepsiCo Way 5-year anniversary.

Community & Nonprofit

STEPS with Horses and Alzheimer's Association pro bono and consulting work helping mission-driven organizations tell their story, thank their donors, and grow their reach.

North Texas Giving Day social media graphic created for STEPS With Horses.

Day of Understanding Activity Summer Fun kit assembled for children at a local shelter.

Brain health awareness graphic designed for the Alzheimer's Association Black History Month campaign.

Wellness event flyer designed for Alzheimer's Association community programming.

SOCIAL MEDIA

Email

LOCATION

LMichael@LimeLiteConcepts.com

Privacy & Data Policy

Dallas/Fort Worth Texas